by Sherrie Wilkolaski
With only a few days left to Christmas, you may be wondering what last minute gift you might get for your favorite author. Here is a list of gifts that you can give any time of year. Most authors won’t come out and ask for what they really want this holiday season, so use this list as your cheat sheet.
1. Buy a copy of the book. Authors love to sell more books. If you know an author (or are just a fan) buy a copy of their book. It will make their day, even if they don’t know it was you. If you already have a copy, buy another and give it as a gift. That’s two gifts for the price of one!
2. Book review. A book review is worth a thousand words. Give the gift of a favorable review this holiday season. Jump on to Amazon.com, GoodReads.com, LibraryThing.com or whatever your favorite reader-centric watering hole is. It will be a gift that keeps on giving, for years to come. If you happen to have the same last name as the author, use your initials or encourage a friend to post a review.
3. Tell your friends. If you’re an avid reader you’ve probably already promoting your favorite books on GoodReads or LibraryThing, so that is great. Be sure your author’s book is on your virtual bookshelf and don’t forget to rate and review it. What about sending out an email to your list of friends and contacts about your favorite book? Everyone is always looking for a new book to read and would probably appreciate the referral.
4. Get social. In this modern day of Facebook, Twitter, LinkedIn and a variety of other social media outlets, why not give a shout out and promote your favorite book and author with a tweet, post on Facebook or put them in your LinkedIn network. Get creative. Just one tweet or re-tweet will go a long way…well that is, if you have followers. Don’t forget to post on the author’s Fan Page how much you like their work!
5. Book events. Offer to throw your favorite author a book signing event. Get your friends together, tie it in with your business (if possible) or tie it in with a fundraising promotion. People love to meet authors and authors love book signing events, so do them a favor and organize an event for them. Even if it’s only a few people, it will get people reading and talking about the book. Books are sold one at a time, so every little bit helps!
These are only a few ideas on how you can give back to your favorite author. This holiday season support your favorite author and get creative. It will be the best gift they get all year long!
Sherrie Wilkolaski is a public relations and book marketing expert for independent authors and traditional publishers. Her unique balance of real-world experience as a best-selling author and her insider knowledge into the mechanics of the publishing process has allowed her to help thousands of authors successfully translate their creations into published works of art. A former Director of Publishing Services at Lulu and Director of radio show, “The Publishing Insiders.” Currently, she is a columnist for Press Pass and a variety of other publishing sites. She is a consultant and publishing services broker for a variety of small to mid-sized publishers, including Infinity Publishing. In December 2011, she launched a traditional publishing house, with modern-day twist, Pressque Publishing with partner Ellie Maas Davis. She is the author of best-selling book, “How to Start a Wedding Planning Business” and the “Cookies and Cocktails” series. She has several books coming out in the new year and will also be launching her radio program, PubSmart. IFWTWA board member and treasurer. www.authorpublishingservices.com
Photo courtesy of Uros Kotnik.
About Sherrie Wilkolaski
As the founder and president of Author’s Boutique and PubSmart Sherrie Wilkolaski is a Renaissance woman of the publishing industry. She brings to the writer’s table an effective fusion of marketing proficiency, best-selling accolades and a background in journalism. Her international public speaking credentials and social media savvy provide independent authors and traditional publishers a multifaceted strategy to achieving success. Sherrie’s specialized insight into the mechanics of the publishing process resulted in the formation of her distinctive boutique publishing house style, which bridges a client’s status from aspiring writer to published author. As a best-selling author, Sherrie has first-hand knowledge of the creative writing experience and the challenges involved in printing, packaging, marketing, and selling books. She has effectively harnessed the benefits of social media and site promotion to maximize an independent author’s circulation and public readership. In 2011, Sherrie co-founded traditional publishing house Pressque Publishing and is a consultant and publishing services broker for a number of small to mid-sized publishers and printers, including HP, and Infinity Publishing. She is columnist for Press Pass, Publisher and Editor of Luxe Beat Magazine and a featured blogger on a variety of industry publications. She is the former Director of Publishing Services at Lulu. Sherrie’s new radio program, PubSmart, is launching later this year. Sherrie sits on the board of the International Food, Wine and Travel Writers Association and was a featured speaker at the 2013 Annual Conference in Hawaii presenting, “The Power of a Book”: How to Use a Book to Enhance Your Career/Credibility as a Journalist”. A global conference speaker, she addressed members of the HP Dscoop Graphic Arts Asia Conference in Beijing, China in 2013. Sherrie is the author of best-selling book, “How to Start a Wedding Planning Business” and the popular coffee table book series, “Cookies and Cocktails”. Her much-anticipated book “How to Bulletproof Your Book” is scheduled to launch in the fall of 2013. Sherrie is a broadcast journalism alumnus of SUNY College at Buffalo and is a 2012 graduate of the Yale Publishing Course.