by Sherrie Wilkolaski

The publishing industry is in fire.  From new publishing and distribution technology, to apps and widgets to market your book.  In the past, a book was a book.  Cover, pages, ink and the imagination of the author all bundled together to create piece of history.  Stored on a shelf, or a resting on a bedside table the only mystery was the words on the pages.  The tangible vehicle of the contained information was uniform.  Perhaps one book may be larger than another, more sheets, maybe a few photos, but all in all, very predictable.  Not anymore.

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Authors must think outside the book.  If you have not yet published a book, my question to you is, “Why not?”  We are all writers here, right.  You must have content that you can re-work, bundle into something new.  If you have published, then let’s talk about how you maximize your content, better market yourself as a writer and maybe, make a little extra spending money.

Top 5 Ways to Re-purposing Your Content.

  1. Change your format. Use excerpts from your published book(s) to create blog posts or a mini-eBook. Or take your blog posts and articles and turn them into a book or eBook.  It works either way.
  2. Podcast.  Take your content and podcast it.  Read your book, your blog posts or articles and get it syndicated with a podcast.  I like www.mixcloud.com and www.podomatic.com.  (Submit your podcast to me and I’ll place it for you…I need content!)
  3. Create an audio book.  If you haven’t turned your book into an audio book, you are missing the boat.  Audio book readers buy more books then eBook readers AND there are not as many audio books available for purchase.
  4. Turn your audio into video.  Use the beautiful pictures you take on your travels and blend them with your audio files.  Now you can run it on YouTube and Vimeo.
  5. Social media.  Tweet out a book, post an excerpt on Facebook or Pin an article to add to a board on Pinterest.  You’ll reach a different audience every time.

Publish smarter and maximize your content.

Image courtesy of Rodrigo Comisarenco.

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Sherrie Wilkolaski

About Sherrie Wilkolaski

As the founder and president of Author’s Boutique and PubSmart Sherrie Wilkolaski is a Renaissance woman of the publishing industry. She brings to the writer’s table an effective fusion of marketing proficiency, best-selling accolades and a background in journalism. Her international public speaking credentials and social media savvy provide independent authors and traditional publishers a multifaceted strategy to achieving success. Sherrie’s specialized insight into the mechanics of the publishing process resulted in the formation of her distinctive boutique publishing house style, which bridges a client’s status from aspiring writer to published author. As a best-selling author, Sherrie has first-hand knowledge of the creative writing experience and the challenges involved in printing, packaging, marketing, and selling books. She has effectively harnessed the benefits of social media and site promotion to maximize an independent author’s circulation and public readership. In 2011, Sherrie co-founded traditional publishing house Pressque Publishing and is a consultant and publishing services broker for a number of small to mid-sized publishers and printers, including HP, and Infinity Publishing. She is columnist for Press Pass, Publisher and Editor of Luxe Beat Magazine and a featured blogger on a variety of industry publications. She is the former Director of Publishing Services at Lulu. Sherrie’s new radio program, PubSmart, is launching later this year. Sherrie sits on the board of the International Food, Wine and Travel Writers Association and was a featured speaker at the 2013 Annual Conference in Hawaii presenting, “The Power of a Book”: How to Use a Book to Enhance Your Career/Credibility as a Journalist”. A global conference speaker, she addressed members of the HP Dscoop Graphic Arts Asia Conference in Beijing, China in 2013. Sherrie is the author of best-selling book, “How to Start a Wedding Planning Business” and the popular coffee table book series, “Cookies and Cocktails”. Her much-anticipated book “How to Bulletproof Your Book” is scheduled to launch in the fall of 2013. Sherrie is a broadcast journalism alumnus of SUNY College at Buffalo and is a 2012 graduate of the Yale Publishing Course.