Art of Publishing / Author Publishing Services / Book Marketing / Book Publicity / D. L. Wilson / Guest Bloggers / Independent Publishing / Marketing Tips / Social Media
Debut Author’s Survival Guide
by D.L Wilson As a debut author I found the promotion of my novel to be as daunting as the actual writing process. If debut authors want to win readers and influence those other than friends and family to buy their book, they have to step up to the plate and become marketing gurus. That...
Art of Publishing / Author Publishing Services / Author's Boutique / Book Marketing / Content / Independent Publishing / Marketing Tips / Publishing Services Consultant / Self-Publishing / Sherrie Wilkolaski / Writing Tips
Think Outside the Book
by Sherrie Wilkolaski The publishing industry is in fire. From new publishing and distribution technology, to apps and widgets to market your book. In the past, a book was a book. Cover, pages, ink and the imagination of the author all bundled together to create piece of history. Stored on a shelf, or a resting...
Art of Publishing / Book Marketing / Facebook / Gillian Nicol / Marketing Tips / Pinterest / Social Media / Twitter
A Valentine for Your Readers
by Gillian Nicol Nothing says reader appreciation like a good old-fashioned giveaway. Pairing a book giveaway offer with a holiday like Valentine’s Day is a sure way to attract attention and assure your readers that you care about them. Giveaways are a great way to engage readers while expanding your fan base to those who...
Art of Publishing / Author Publishing Services / Author's Boutique / Book Marketing / Facebook / Marketing Tips / Publishing Services Consultant / Sherrie Wilkolaski / Social Media
10 Websites That Offer Free Marketing Resources for Authors
by Sherrie Wilkolaski If you’re following my 12 Month Book Marketing Plan, you should be working on your editorial calendar right about now and getting your content out there for this new year. Many authors like the idea of guest blogging or doing online author interviews, as a general practice or as part of their...
Author Publishing Services / Author's Boutique / Book Marketing / Guest Bloggers / Independent Publishing / Karen Hodges Miller / Marketing Tips / Pre-publishing / Self-Publishing
Marketing Under A Pen Name
by Karen Hodges Miller There is a time-honored tradition for authors to use pen names, from George Eliot (Mary Ann Evans) to Mark Twain (Samuel Clemens) to Lewis Carroll (Charles Dodgson). Authors have many reasons for not using their real name on a book, but in today’s world of social media marketing and personal branding...
Art of Publishing / Author Publishing Services / Author's Boutique / Book Marketing / Book Publicity / Book Sales / Marketing Tips / Publishing Services Consultant / Sherrie Wilkolaski
Top 10 New Year’s Marketing Tips for Authors
by Sherrie Wilkolaski As an author, you MUST take control of marketing your book, your brand and your platform. With the New Year upon us, what better time to make a change for the better. Whether you’re a first time author or a seasoned professional writer, it’s always a good idea to get focused on...
Art of Publishing / Book Awards / Book Marketing / Book Publicity / Independent Publishing / Marketing Tips / Publishing Services Consultant / Self-Publishing / Sherrie Wilkolaski / Writing Competitions
Book Awards Tips
by Sherrie Wilkolaski We’re closing in on the end of the year and we should be thinking about how to better promote our books in the New Year. Today I wanted to talk specifically about how to use book awards to help market and promote your book. First, you’ve got to be in it, to...
Art of Publishing / Author's Boutique / Book Marketing / Book Sales / Facebook / Independent Publishing / Marketing Tips / Pinterest / Publishing Services Consultant / Sherrie Wilkolaski / Social Media / Twitter
Top 5 Best Gifts to Give an Author
by Sherrie Wilkolaski With only a few days left to Christmas, you may be wondering what last minute gift you might get for your favorite author. Here is a list of gifts that you can give any time of year. Most authors won’t come out and ask for what they really want this holiday season, so...
Art of Publishing / Author Publishing Services / Author's Boutique / Book Marketing / Independent Publishing / Marketing Tips / POD / Publishing Services Consultant / Self-Publishing / Sherrie Wilkolaski
Author’s Guide to Publishing
Publishing advice for the aspiring and inspired author. by Sherrie Wilkolaski The holidays are here and it’s my favorite season. What I really love is that when it comes to publishing it is one of the busiest times of year. There is so much energy it’s hard to not want to be a part of it. ...
Art of Publishing / Author Interviews / Author Publishing Services / Author's Boutique / Book Marketing / Book Publicity / Marketing Tips / Publishing Services Consultant / Sherrie Wilkolaski
12 Month Book Marketing Plan
by Sherrie Wilkolaski Original version of this article published in Ms. Wilkolaski’s monthly column “Author’s Guide to Publishing” in IFWTWA’s “Press Pass”. The holidays are upon us and thoughts of sugarplums and holiday cocktails are much more fun to dream about than worrying about what you’ll be doing in the New Year to ensure your...
Art of Publishing / Author Publishing Services / Author's Boutique / Book Clubs / Book Marketing / Book Publicity / Guest Bloggers / Jack Heath / Marketing Tips
Book Clubs Are Alive and Well in New England
by Jack Heath Good news authors, I have found that local Book Clubs are thriving in New England. At least that is good news to me since I am a new author and live in the region. I am not sure if this is due to Oprah, Kindle, Nook, IPads or Reality TV burnout, but...
Art of Publishing / Author Publishing Services / Author's Boutique / Book Marketing / Guest Bloggers / Independent Publishing / Lindsey Huckabee / Marketing Tips / Pinterest / Publishing Services Consultant / Self-Publishing / Social Media
How to Market Your Book on Pinterest
by Lindsee Huckabee I may be new to the publishing world, but if there’s one thing I’m an “old” pro at, it’s Pinterest. At Infinity Publishing, we believe book marketing is the cornerstone to a book’s success and Pinterest is a great way to increase your book’s exposure to readers. Pinterest is an online pinboard,...
