by Sherrie Wilkolaski

If you’ve gone to Amazon to buy a book, you’re probably already aware that you can take a sneak peak, or “search inside the book” before you place an order.  Have you noticed that sometimes there isn’t a preview available?  If there isn’t a preview available, then Amazon has not be provided that information at the time the book was published.  The Search Inside the Book  preview must be submitted to Amazon by the publisher, or if the author is self-publishing this task falls into their lap before it will show up and be available for viewing.

How do you submit a file to Amazon for the Search Inside the Book feature?

Amazon provides very easy instructions on how to get your files to them, for both eBooks and printed books.  Follow their step-by-step instructions provided on their site, here is the link:

http://www.amazon.com/gp/help/customer/display.html?nodeId=13685751

Why would you want to use the Search Inside the Book feature?

This feature provides a potential reader a true look at what they will be getting before they order a copy of your book.  Nothing is worse than having someone buy your book and then they post a negative review because the book was not what they expected.  Personally, I don’t like to buy a book without taking a look at the table of contents.

Can you activate your Search Inside the Book Feature after your publication date?

Yes!  If you’re just learning about this fabulous marketing tool and your book was published a while back, don’t worry.  You can activate your Search Inside the Book Feature at any time.

How long will it take before the Inside the Book Feature will be active on Amazon?

Amazon is very good with their turnaround time, so you should see your book file preview up on your Amazon book page within a few weeks of delivering to Amazon your book file.

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Sherrie Wilkolaski

About Sherrie Wilkolaski

As the founder and president of Author’s Boutique and PubSmart Sherrie Wilkolaski is a Renaissance woman of the publishing industry. She brings to the writer’s table an effective fusion of marketing proficiency, best-selling accolades and a background in journalism. Her international public speaking credentials and social media savvy provide independent authors and traditional publishers a multifaceted strategy to achieving success. Sherrie’s specialized insight into the mechanics of the publishing process resulted in the formation of her distinctive boutique publishing house style, which bridges a client’s status from aspiring writer to published author. As a best-selling author, Sherrie has first-hand knowledge of the creative writing experience and the challenges involved in printing, packaging, marketing, and selling books. She has effectively harnessed the benefits of social media and site promotion to maximize an independent author’s circulation and public readership. In 2011, Sherrie co-founded traditional publishing house Pressque Publishing and is a consultant and publishing services broker for a number of small to mid-sized publishers and printers, including HP, and Infinity Publishing. She is columnist for Press Pass, Publisher and Editor of Luxe Beat Magazine and a featured blogger on a variety of industry publications. She is the former Director of Publishing Services at Lulu. Sherrie’s new radio program, PubSmart, is launching later this year. Sherrie sits on the board of the International Food, Wine and Travel Writers Association and was a featured speaker at the 2013 Annual Conference in Hawaii presenting, “The Power of a Book”: How to Use a Book to Enhance Your Career/Credibility as a Journalist”. A global conference speaker, she addressed members of the HP Dscoop Graphic Arts Asia Conference in Beijing, China in 2013. Sherrie is the author of best-selling book, “How to Start a Wedding Planning Business” and the popular coffee table book series, “Cookies and Cocktails”. Her much-anticipated book “How to Bulletproof Your Book” is scheduled to launch in the fall of 2013. Sherrie is a broadcast journalism alumnus of SUNY College at Buffalo and is a 2012 graduate of the Yale Publishing Course.