By Sherrie Wilkolaski

Jackie Collins gets lucky in the kitchen. She is brilliant when it comes to marketing her books. Look at her latest marketing move with her newest release, The Lucky Santangelo Cookbook, it is out today.

Without missing a beat, Jackie has taken her favorite character, Lucky Santangelo to a new level. Jumping off the pages of her sexy romance novels, onto the pages of a cookbook. Fabulous!  Fiction authors and publishers everywhere should embrace this bold move and follow suit. One of the biggest questions I get from fiction authors is how to market their books, in a unique way. My favorite recommendation is to have their characters guest blog on their website. It’s a creative way to work on your character development while marketing your work.  Why not take it a step further and get a little crazy and get your characters into the kitchen!  Take Jackie’s lead and branch out into a new genre.

When you think New York Times Bestselling author Jackie Collins you think sexy, bold female characters. She’s an author who has been providing an escape for readers for over 40 years and all of her 29 books have hit the New York Times Bestsellers list.  She’s transformed herself from sexy romance novelist, to getting it on in the kitchen and she’s doing it in style with Wolfgang Puck. Jackie met the chef during an Entertainment Tonight interview when she was promoting her book Married Lovers.  The two hit it off and thought it would be fun to create a cocktail tailored just for her.  The Jackie Collins, by Wolfgang Puck recipe is included in the book is being featured at Luxe Beat Magazine.

Jackie Collins, Wolfgang Puck and Mark Steines. Photo courtesy of Jackie Collins.

Jackie Collins, Wolfgang Puck and Mark Steines. Photo courtesy of Jackie Collins.

Creating a cocktail as a marketing tool is something that I have done to market my own books. As the publisher and publicist of Salem VI: Rebecca’s Rising and Chain of Souls by Jack Heath and John Thompson, we developed both a cocktail and cookie recipe to support the book. The cocktail is called The Coven. For those of you who are following the success of Salem VI: Rebeca’s Rising, you know the book is going to be turned into a film. When I met with the producer I brought the ingredients to make our designer cocktail and we enjoyed a few rounds of The Coven, before dinner. It was quite a hit.

Jackie Collins continues to go the distance and will stop at nothing to market her favorite character, Lucky Santangelo. Go so far as to step outside of her comfort zone of romance, her new book The Lucky Santangelo Cookbook is on bookstore shelves today and her faithful fans will not be disappointed. The cookbook is a must-have for Lucky fans and will make for a great gift as it is filled with everyday recipes and ideal for entertaining. The book includes recipes for any palate from seductive cocktails to decadent desserts and everything in-between.  Readers will enjoy Jackie’s extra character details that are sprinkled through the book. You can get to know those little character details that transform a character from ink to trusted literary companion.

Lucky and is one of Jackie’s favorite characters to write about. “Lucky inspires women to be stronger,” Jackie says, “She is a positive role model with a true kick-ass attitude.”

Lucky Santangelo is a leading lady in seven of Collins’s novels and was portrayed in two television mini-series on NBC, with Lucky being portrayed by Nicollette Sheridan in Chances and Kim Delaney in Lady Boss.

How will you market your characters? Tell us below and don’t forget to try both cocktail recipes included via the links above. Cheers!

The Lucky Santangelo Cookbook, by Jackie Collins

Hardcover: 176 pages
Publisher: St. Martin’s Press (April 8, 2014)
Language: English
ISBN-10: 1250014654
ISBN-13: 978-1250014658

Book cover image courtesy of St. Martin’s Press.

Sherrie Wilkolaski

About Sherrie Wilkolaski

As the founder and president of Author’s Boutique and PubSmart Sherrie Wilkolaski is a Renaissance woman of the publishing industry. She brings to the writer’s table an effective fusion of marketing proficiency, best-selling accolades and a background in journalism. Her international public speaking credentials and social media savvy provide independent authors and traditional publishers a multifaceted strategy to achieving success. Sherrie’s specialized insight into the mechanics of the publishing process resulted in the formation of her distinctive boutique publishing house style, which bridges a client’s status from aspiring writer to published author. As a best-selling author, Sherrie has first-hand knowledge of the creative writing experience and the challenges involved in printing, packaging, marketing, and selling books. She has effectively harnessed the benefits of social media and site promotion to maximize an independent author’s circulation and public readership. In 2011, Sherrie co-founded traditional publishing house Pressque Publishing and is a consultant and publishing services broker for a number of small to mid-sized publishers and printers, including HP, and Infinity Publishing. She is columnist for Press Pass, Publisher and Editor of Luxe Beat Magazine and a featured blogger on a variety of industry publications. She is the former Director of Publishing Services at Lulu. Sherrie’s new radio program, PubSmart, is launching later this year. Sherrie sits on the board of the International Food, Wine and Travel Writers Association and was a featured speaker at the 2013 Annual Conference in Hawaii presenting, “The Power of a Book”: How to Use a Book to Enhance Your Career/Credibility as a Journalist”. A global conference speaker, she addressed members of the HP Dscoop Graphic Arts Asia Conference in Beijing, China in 2013. Sherrie is the author of best-selling book, “How to Start a Wedding Planning Business” and the popular coffee table book series, “Cookies and Cocktails”. Her much-anticipated book “How to Bulletproof Your Book” is scheduled to launch in the fall of 2013. Sherrie is a broadcast journalism alumnus of SUNY College at Buffalo and is a 2012 graduate of the Yale Publishing Course.