by Sherrie Wilkolaski
Uncovering new ways to use Amazon to market and sell books is a hobby of mine. The Amazon “So You’d Like to…Guides” are an incredible find for an author looking to go the extra mile to market their book. Yes, it’s the simple things in life that make me happy. Would you like to learn how to use this cool Amazon gizmo to help to market and promote your book?
What in the world is a “So You’d Like to…Guide” on Amazon?
I have yet to find one author who even knows anything about this Amazon feature, let alone that it exists at all. As far as I’m concerned it is a little piece of paradise. “So You’d Like to…Guides” are pages that you can build that are completely focused on topics of your own interest. If you’re passionate about it…you can build a guide.
Why is this so cool for an author?
You control your own destiny with an online guide. Are you chef that specializes in French cuisine? Why not build a “So You’d Like to Know about French Cuisine on a Budget Guide.” You name it. You can design the guide around your book topic, genre or specialty.
You get to write your own content about your subject matter and within that content, mention the products (i.e. your book) for sale on Amazon. Does it get any better than that?
If we’re sticking with our example subject of French cooking, your approach would be to pull together a list of the best books, DVDs and kitchen products that Amazon has for sale that are tied to French cooking. You build your guide with your book and subject matter in mind. It’s as simple as entering in the products 10-digit Amazon Standard Identification Number (ASIN) or 13-digit International Standard Book Number (ISBN) for books. Amazon’s online technology will do the rest to build the page and then you publish it. One final thing, you do need to write some engaging marketing copy about your subject and drizzle it with mentions of your products. You’re an expert on your topic so this should be a breeze.
How to create a super-fabulous guide that will help to promote your book…
- Pick your subject topic. This is your starting point and it should be tied to your book. Whether you write fiction or non-fiction you can create a guide that focuses on your niche. Think outside the box and keep in mind what people will be looking for and why they would be coming to Amazon to find content that will drive them to find your book and supporting products.
- Research other guides to ensure you’re not duplicating what is already published. Do I need to say more? J Okay, I will. If there are other guides on your subject that is fine, clearly there is an audience for topic. Focus on a different angle and make your guide better than what is already out there. Fill in the gaps that the other guides are not addressing.
- Use a catchy title. Be direct and to the point, with a twist of marketing genius. Your title will draw your readers in. Get them in the door.
- Focus on the subject and then market your book. Let the subject of the guide be the belle of the ball. Your book is the supporting feature. You’re also the author and the expert on the subject…that is a huge benefit.
- Have fun with it! This is an opportunity to be creative. The success of your guide will be a success if you use your expertise and let your passion shine through.
To get started on your “So You’d Like to…Guide” on Amazon, click here to go directly to Amazon.
Please post the link to your “So You’d Like to…Guide” on Amazon below. I would love to see what you have designed. Is this is the first you’ve heard about this Amazon feature? Just curious…
Image courtesy of Jenny W.
About Sherrie Wilkolaski
As the founder and president of Author’s Boutique and PubSmart Sherrie Wilkolaski is a Renaissance woman of the publishing industry. She brings to the writer’s table an effective fusion of marketing proficiency, best-selling accolades and a background in journalism. Her international public speaking credentials and social media savvy provide independent authors and traditional publishers a multifaceted strategy to achieving success. Sherrie’s specialized insight into the mechanics of the publishing process resulted in the formation of her distinctive boutique publishing house style, which bridges a client’s status from aspiring writer to published author. As a best-selling author, Sherrie has first-hand knowledge of the creative writing experience and the challenges involved in printing, packaging, marketing, and selling books. She has effectively harnessed the benefits of social media and site promotion to maximize an independent author’s circulation and public readership. In 2011, Sherrie co-founded traditional publishing house Pressque Publishing and is a consultant and publishing services broker for a number of small to mid-sized publishers and printers, including HP, and Infinity Publishing. She is columnist for Press Pass, Publisher and Editor of Luxe Beat Magazine and a featured blogger on a variety of industry publications. She is the former Director of Publishing Services at Lulu. Sherrie’s new radio program, PubSmart, is launching later this year. Sherrie sits on the board of the International Food, Wine and Travel Writers Association and was a featured speaker at the 2013 Annual Conference in Hawaii presenting, “The Power of a Book”: How to Use a Book to Enhance Your Career/Credibility as a Journalist”. A global conference speaker, she addressed members of the HP Dscoop Graphic Arts Asia Conference in Beijing, China in 2013. Sherrie is the author of best-selling book, “How to Start a Wedding Planning Business” and the popular coffee table book series, “Cookies and Cocktails”. Her much-anticipated book “How to Bulletproof Your Book” is scheduled to launch in the fall of 2013. Sherrie is a broadcast journalism alumnus of SUNY College at Buffalo and is a 2012 graduate of the Yale Publishing Course.