microphone-1188223-mRadio interviews are must have if you’re an author, expert, or business owner looking to promote your knowledge, products or services. You know you need radio interviews, so how can you ensure you ace the opportunity once you’re on the air, and then position yourself as a Rock Star Radio Guest.  Follow these steps and you’ll be ready for your own virtual radio tour.

7 Tips to Become a Radio Guest That Hosts Love

  1. Be prepared to be invited. Before making your radio debut, make sure you prepared for the invitation.  See that your website up to date, have a media kit ready to be emailed off with any supporting files like photos or articles, and always be ready with several topics that you can discuss, in a movements notice.  Do I need to mention that you need to know your elevator pitch?  I didn’t think so.
  2. Create your own list of questions (and answers.) This is part of being prepared for the invite, and takes it one step further.  You want to make it easy for the show producer and radio host to prepare for the interview.  Put yourself in the shoes of the listener and create a list of 10-15 questions that cover the basic questions someone might ask you when they are getting to know you, and then add a few that offer a deeper perspective.  Keep it simple, who, what, where, when and why are a great place to start.
  3. Make the time. Just say, “YES!”  Be a radio guest that is always available and you’ll be put on the “favorites” guest list, with the opportunity to be invited back as a regular resource. You’ll be one of those guests the show producer calls when they need a last minute guest, when another guest cancels.  You want to be a guest that they can count on.
  4. Do your homework.  Checkout the radio show before you go on the air.  Look at the website, listen to some of the previous shows via a podcast if you can’t catch the show live, or are outside of their market.  It’s always nice to make a reference to a previous show, if it makes sense. The show host is bound to be thrilled to know that you cared enough to listen to their program.
  5. Be a good listener.  While you’re on the air, be sure to listen to what is going on with the dynamics of the show. Don’t interrupt your host and listen to what they have to say AND what they are asking of you. Even though you’ve provided them a list of questions as a guide, let the show host control the content.  They know what their audience is looking for.
  6. Promote your interview.  Radio show hosts love to have their programming promoted by their guests, so be sure to promote the show to your friends, fans and followers, in the week leading up to the show and especially on the day of.  Once you have a copy of the podcast, be sure to post it to the press section of your website.
  7. Say, “Thank You.”  After the show, be sure to send out an email to thank the host and the producer.  A simple thank you can go a long way.  If they know you appreciate what they have done for you to get you exposure for your product or service, you will be invited back.

Finally, keep in mind that the radio and publicity business is small and hosts and publicists talk.  If you’re the type of guest who difficult, doesn’t listen and is ill-prepared, you won’t be invited back and you’ll be hard-pressed to be invited elsewhere.  Media interviews are critical, so make the most of your radio interview opportunities.  They are an invaluable investment.

Image courtesy of kpeterson


Sherrie Wilkolaski

About Sherrie Wilkolaski

As the founder and president of Author’s Boutique and PubSmart Sherrie Wilkolaski is a Renaissance woman of the publishing industry. She brings to the writer’s table an effective fusion of marketing proficiency, best-selling accolades and a background in journalism. Her international public speaking credentials and social media savvy provide independent authors and traditional publishers a multifaceted strategy to achieving success. Sherrie’s specialized insight into the mechanics of the publishing process resulted in the formation of her distinctive boutique publishing house style, which bridges a client’s status from aspiring writer to published author. As a best-selling author, Sherrie has first-hand knowledge of the creative writing experience and the challenges involved in printing, packaging, marketing, and selling books. She has effectively harnessed the benefits of social media and site promotion to maximize an independent author’s circulation and public readership. In 2011, Sherrie co-founded traditional publishing house Pressque Publishing and is a consultant and publishing services broker for a number of small to mid-sized publishers and printers, including HP, and Infinity Publishing. She is columnist for Press Pass, Publisher and Editor of Luxe Beat Magazine and a featured blogger on a variety of industry publications. She is the former Director of Publishing Services at Lulu. Sherrie’s new radio program, PubSmart, is launching later this year. Sherrie sits on the board of the International Food, Wine and Travel Writers Association and was a featured speaker at the 2013 Annual Conference in Hawaii presenting, “The Power of a Book”: How to Use a Book to Enhance Your Career/Credibility as a Journalist”. A global conference speaker, she addressed members of the HP Dscoop Graphic Arts Asia Conference in Beijing, China in 2013. Sherrie is the author of best-selling book, “How to Start a Wedding Planning Business” and the popular coffee table book series, “Cookies and Cocktails”. Her much-anticipated book “How to Bulletproof Your Book” is scheduled to launch in the fall of 2013. Sherrie is a broadcast journalism alumnus of SUNY College at Buffalo and is a 2012 graduate of the Yale Publishing Course.