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Developing Your Author Platform
Originally published on opendoorpublications.com by Sonja Hegman Your author platform is the single most important thing you can create for yourself. And I’m not kidding when I write this: You must start promoting at least a year ahead of your book’s release. This might sound ridiculous, but starting the buzz early will give you a...
Art of Publishing / Beth Kallman Werner / Book Marketing / Book Publicity / Guest Bloggers / Marketing Tips / PR
Successful Book Marketing
by Beth Kallman Werner There are a number of stars that need to line up for a book to see commercial success, to be valuable vs. just a minimal risk – and yet the idea of ‘critical success’ has taken on new meaning. With industry filters (publishers) and gateways (agents) melting, and the limitless opportunity...
Art of Publishing / Author Publishing Services / Author's Boutique / Book Marketing / Book Publicity / Jack Heath / Marketing Tips / PR
Former TV News Reporter Turned Author, Talks About Being on the Other Side
by Jack Heath As a former TV news reporter and current radio talk show host, I have a whole new appreciation for how much work authors go through to get their books out to the masses. For years, I have been on the media side of things and the one holding the microphone asking an...
Art of Publishing / Author Interviews / Author Publishing Services / Author's Boutique / Book Marketing / Book Publicity / Independent Publishing / Marketing Tips / PR / Publishing Services Consultant / Self-Publishing / Sherrie Wilkolaski
The Power of the Author Interview
by Sherrie Wilkolaski A marketing tool all authors need to utilize to market and promote their books is the author interview. It’s quite simple to create and the investment of 30 minutes or less will go a long way to produce a tool that can be used time and again, both on and offline. If...
Amazon / Art of Publishing / Author Publishing Services / Author's Boutique / Book Marketing / Book Reviews / eBook Success Tips / Marketing Tips / PR / Publishing Services Consultant / Self-Publishing / Sherrie Wilkolaski
The Savvy Author Does Book Reviews
by Sherrie Wilkolaski Once upon a time an author published a book. After the book had launched they patiently sat in their imaginary castle tower, waiting for the book reviews to start magically posting to Amazon and Goodreads. As the weeks went by, no book reviews appeared and the author lost all hope that their...
Art of Publishing / Author Publishing Services / Author's Boutique / Book Marketing / Book Publicity / Google / Independent Publishing / Marketing Tips / PR / Publishing Services Consultant / Self-Publishing / Sherrie Wilkolaski
5 Tips on How an Author Can Use Google Alerts to Sell More Books
by Sherrie Wilkolaski When people want to search from something online they immediately think of Google.com and they will probably say they are going to “Google” something rather than say they are going to “search” for it. Google offers a variety of free tools that can help authors to position themselves to sell more books...
Art of Publishing / Author Publishing Services / Author's Boutique / Book Fairs / Book Marketing / Book Publicity / Combined Book Exhibit / Independent Publishing / Marketing Tips / PR / Publishing Services Consultant / Self-Publishing / Sherrie Wilkolaski
Book Fairs Are the Independent Film Festivals of Publishing
By Sherrie Wilkolaski The Cannes Film Festival is world-renown to both the film industry and indie film buffs. Held in Cannes, France every year since 1946, it is the most glamorous invitation-only, film festival one could hope to attend. It is for film professionals and press only. Film festivals are to the silver screen as...
Art of Publishing / Author Publishing Services / Author's Boutique / Book Marketing / Book Publicity / Independent Publishing / PR / Publishing Services Consultant / Self-Publishing / Sherrie Wilkolaski
Authors Can Master Book Publicity…Look to the Caddy
by Sherrie Wilkolaski Professional golfers rely on their golf caddies, like authors should rely on their book publicists. You don’t have to be a fan of the sport to appreciate what goes into a great game of golf. It is a mental game, blended with the same repetitive training that every writer experiences, working towards...
