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Developing Your Author Platform
Originally published on opendoorpublications.com by Sonja Hegman Your author platform is the single most important thing you can create for yourself. And I’m not kidding when I write this: You must start promoting at least a year ahead of your book’s release. This might sound ridiculous, but starting the buzz early will give you a...
Art of Publishing / Author Blogging Tips / Author Publishing Services / Book Marketing / Book Publicity / Facebook / Gillian Nicol / Guest Bloggers / Marketing Tips / Pinterest / Social Media / Twitter
10 Easy Tips for Improving Your Author Website
by Gillian Nicol Your author website is one of the best ways to showcase your books and promote your growing brand. It is also a key way to connect with your readers and fans. Keeping this type of technology up to date with the latest marketing tactics will make your website a powerful tool. Follow...
Art of Publishing / Author Publishing Services / Book Marketing / Book Publicity / D. L. Wilson / Guest Bloggers / Independent Publishing / Marketing Tips / Social Media
Debut Author’s Survival Guide
by D.L Wilson As a debut author I found the promotion of my novel to be as daunting as the actual writing process. If debut authors want to win readers and influence those other than friends and family to buy their book, they have to step up to the plate and become marketing gurus. That...
Art of Publishing / Author Publishing Services / Author's Boutique / Book Marketing / Content / Independent Publishing / Marketing Tips / Publishing Services Consultant / Self-Publishing / Sherrie Wilkolaski / Writing Tips
Think Outside the Book
by Sherrie Wilkolaski The publishing industry is in fire. From new publishing and distribution technology, to apps and widgets to market your book. In the past, a book was a book. Cover, pages, ink and the imagination of the author all bundled together to create piece of history. Stored on a shelf, or a resting...
Art of Publishing / Book Marketing / Facebook / Gillian Nicol / Marketing Tips / Pinterest / Social Media / Twitter
A Valentine for Your Readers
by Gillian Nicol Nothing says reader appreciation like a good old-fashioned giveaway. Pairing a book giveaway offer with a holiday like Valentine’s Day is a sure way to attract attention and assure your readers that you care about them. Giveaways are a great way to engage readers while expanding your fan base to those who...
Art of Publishing / Beth Kallman Werner / Book Marketing / Book Publicity / Guest Bloggers / Marketing Tips / PR
Successful Book Marketing
by Beth Kallman Werner There are a number of stars that need to line up for a book to see commercial success, to be valuable vs. just a minimal risk – and yet the idea of ‘critical success’ has taken on new meaning. With industry filters (publishers) and gateways (agents) melting, and the limitless opportunity...
Book Marketing / Book Publicity / Dana Lynn Smith / Guest Bloggers / Independent Publishing / Marketing Tips
Top 15 Reasons to Do a Virtual Book Tour
by Dana Lynn Smith As publishers’ promotional budgets shrink and travel costs rise, the traditional city to city author tour is waning in popularity. But what if you could reach a much larger, highly targeted audience from the comfort of home, and get people buzzing about your book? You can, with a virtual book tour....
Art of Publishing / Author Publishing Services / Author's Boutique / Book Marketing / Facebook / Marketing Tips / Publishing Services Consultant / Sherrie Wilkolaski / Social Media
10 Websites That Offer Free Marketing Resources for Authors
by Sherrie Wilkolaski If you’re following my 12 Month Book Marketing Plan, you should be working on your editorial calendar right about now and getting your content out there for this new year. Many authors like the idea of guest blogging or doing online author interviews, as a general practice or as part of their...
Author Publishing Services / Author's Boutique / Book Marketing / Guest Bloggers / Independent Publishing / Karen Hodges Miller / Marketing Tips / Pre-publishing / Self-Publishing
Marketing Under A Pen Name
by Karen Hodges Miller There is a time-honored tradition for authors to use pen names, from George Eliot (Mary Ann Evans) to Mark Twain (Samuel Clemens) to Lewis Carroll (Charles Dodgson). Authors have many reasons for not using their real name on a book, but in today’s world of social media marketing and personal branding...
Art of Publishing / Author Publishing Services / Author's Boutique / Book Marketing / Book Publicity / Book Sales / Marketing Tips / Publishing Services Consultant / Sherrie Wilkolaski
Top 10 New Year’s Marketing Tips for Authors
by Sherrie Wilkolaski As an author, you MUST take control of marketing your book, your brand and your platform. With the New Year upon us, what better time to make a change for the better. Whether you’re a first time author or a seasoned professional writer, it’s always a good idea to get focused on...
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Book Awards Tips
by Sherrie Wilkolaski We’re closing in on the end of the year and we should be thinking about how to better promote our books in the New Year. Today I wanted to talk specifically about how to use book awards to help market and promote your book. First, you’ve got to be in it, to...
Art of Publishing / Author's Boutique / Book Marketing / Book Sales / Facebook / Independent Publishing / Marketing Tips / Pinterest / Publishing Services Consultant / Sherrie Wilkolaski / Social Media / Twitter
Top 5 Best Gifts to Give an Author
by Sherrie Wilkolaski With only a few days left to Christmas, you may be wondering what last minute gift you might get for your favorite author. Here is a list of gifts that you can give any time of year. Most authors won’t come out and ask for what they really want this holiday season, so...
