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Developing Your Author Platform
Originally published on opendoorpublications.com by Sonja Hegman Your author platform is the single most important thing you can create for yourself. And I’m not kidding when I write this: You must start promoting at least a year ahead of your book’s release. This might sound ridiculous, but starting the buzz early will give you a...
Art of Publishing / Book Marketing / Book Publicity / Book Trailer Video / Independent Publishing / John Warner / Marketing Tips / Self-Publishing
Did Ernest Hemingway record the world’s first ever book trailer?
by John Warner Book trailers are all the rage these days, but a recording from the late 1950s suggests Ernest Hemingway might have been the first person to give the medium a try. The 9-minute audio recording was designed to promote his new book Across the River and Into the Trees. Hemingway’s delivery is certainly...
