Developing Your Author Platform

Developing Your Author Platform

Originally published on opendoorpublications.com by Sonja Hegman Your author platform is the single most important thing you can create for yourself. And I’m not kidding when I write this: You must start promoting at least a year ahead of your book’s release. This might sound ridiculous, but starting the buzz...
A Perfect How-To Guide For Real Smart, Foodie Moms

A Perfect How-To Guide For Real Smart, Foodie Moms

Author Lisa Barrangou’s “RealSmart Baby Food” Released As An eBook In Time For Mother’s Day RALEIGH, NORTH CAROLINA – As a food scientist who previously worked for three different Fortune 500 food companies, Lisa Barrangou knows first-hand what processed food truly is. When she had her first child, she knew...
Having a Difficult Time Writing a Book Blurb? You're Not Alone.

Having a Difficult Time Writing a Book Blurb? You’re Not Alone.

Originally published on angelascottauthor.com by Angela Scott Here you are. You’ve just completed your mega manuscript and now it’s all come down to this: the writing of the book blurb. This is perhaps the BIGGEST selling factor your book will ever have. It’s the part that lets readers know what...
10 Easy Tips for Improving Your Author Website

10 Easy Tips for Improving Your Author Website

by Gillian Nicol Your author website is one of the best ways to showcase your books and promote your growing brand. It is also a key way to connect with your readers and fans. Keeping this type of technology up to date with the latest marketing tactics will make your...
Paper Is Not Dead!

Paper Is Not Dead!

by Gillian Nicol My dad passed along this video to me through e-mail and I thought it was quite clever. Being an up and comer in the publishing industry it also got me thinking about the digital industry’s affect on books and authors. The question remains…is paper dead? In my...
Gordon Ramsay Will You Edit My Book?

Gordon Ramsay Will You Edit My Book?

by Sherrie Wilkolaski Radio Interview on Big Blend Magazine It’s official, I’m a workaholic. With that being said, you can imagine that I don’t have, or should I say, I don’t make much time to indulge in things like watching TV. With my busy work schedule, it isn’t at the...
Debut Author’s Survival Guide

Debut Author’s Survival Guide

by D.L Wilson As a debut author I found the promotion of my novel to be as daunting as the actual writing process.  If debut authors want to win readers and influence those other than friends and family to buy their book, they have to step up to the plate...
Leaps of Faith

Leaps of Faith

Originally published on www.writerschatstew.com by Sonja Hegman Publishing a book is terrifying. With memoir, one worries what their loved ones will think of them. With career/business books, one worries that people will call them a quack, a hack, a dumbass. With fiction, well, there’s a lot with fiction. You get...
Sonja Hegman Author Interview

Sonja Hegman Author Interview

Sonja Hegman was born and raised in what she lovingly calls “Minnesconsin.” A graduate of the University of St. Thomas in St. Paul, Minnesota, she received a Bachelor of Arts in journalism with a minor in psychology in 2001. After the newspaper world all but imploded, she started Hegman Editorial,...
Think Outside the Book

Think Outside the Book

by Sherrie Wilkolaski The publishing industry is in fire.  From new publishing and distribution technology, to apps and widgets to market your book.  In the past, a book was a book.  Cover, pages, ink and the imagination of the author all bundled together to create piece of history.  Stored on...
For the Love of Writing

For the Love of Writing

by Sherrie Wilkolaski Where would romance be without the written word?  Or is it the other way around?  If you think about it, love is what drives so many authors to write.  Whether it is the love for another person, or being passionate about a particular subject, love is most...
A Valentine for Your Readers

A Valentine for Your Readers

by Gillian Nicol Nothing says reader appreciation like a good old-fashioned giveaway. Pairing a book giveaway offer with a holiday like Valentine’s Day is a sure way to attract attention and assure your readers that you care about them. Giveaways are a great way to engage readers while expanding your...
Successful Book Marketing

Successful Book Marketing

by Beth Kallman Werner There are a number of stars that need to line up for a book to see commercial success, to be valuable vs. just a minimal risk – and yet the idea of ‘critical success’ has taken on new meaning. With industry filters (publishers) and gateways (agents)...
Top 15 Reasons to Do a Virtual Book Tour

Top 15 Reasons to Do a Virtual Book Tour

by Dana Lynn Smith As publishers’ promotional budgets shrink and travel costs rise, the traditional city to city author tour is waning in popularity. But what if you could reach a much larger, highly targeted audience from the comfort of home, and get people buzzing about your book? You can,...
10 Websites That Offer Free Marketing Resources for Authors

10 Websites That Offer Free Marketing Resources for Authors

by Sherrie Wilkolaski If you’re following my 12 Month Book Marketing Plan, you should be working on your editorial calendar right about now and getting your content out there for this new year.  Many authors like the idea of guest blogging or doing online author interviews, as a general practice...
Marketing Under A Pen Name

Marketing Under A Pen Name

by Karen Hodges Miller There is a time-honored tradition for authors to use pen names, from George Eliot (Mary Ann Evans) to Mark Twain (Samuel Clemens) to Lewis Carroll (Charles Dodgson). Authors have many reasons for not using their real name on a book, but in today’s world of social...
Top 10 New Year's Marketing Tips for Authors

Top 10 New Year’s Marketing Tips for Authors

by Sherrie Wilkolaski As an author, you MUST take control of marketing your book, your brand and your platform. With the New Year upon us, what better time to make a change for the better.  Whether you’re a first time author or a seasoned professional writer, it’s always a good...
Publishing – The Good, the Great and the More Difficult

Publishing – The Good, the Great and the More Difficult

Some of this column will be an excerpt from “$uccess, Your Path to a Successful Book,” by Maralyn D. Hill and Brenda C. Hill. This was originally published in The Big Blend Magazine. The publishing world can be overwhelming, but don’t let it deter you if your passion is to be...
Book Awards Tips

Book Awards Tips

by Sherrie Wilkolaski We’re closing in on the end of the year and we should be thinking about how to better promote our books in the New Year.  Today I wanted to talk specifically about how to use book awards to help market and promote your book. First, you’ve got...
Top 5 Best Gifts to Give an Author

Top 5 Best Gifts to Give an Author

by Sherrie Wilkolaski With only a few days left to Christmas, you may be wondering what last minute gift you might get for your favorite author.  Here is a list of gifts that you can give any time of year.  Most authors won’t come out and ask for what they really...
Author’s Guide to Publishing

Author’s Guide to Publishing

Publishing advice for the aspiring and inspired author. by Sherrie Wilkolaski The holidays are here and it’s my favorite season. What I really love is that when it comes to publishing it is one of the busiest times of year.  There is so much energy it’s hard to not want to...
12 Month Book Marketing Plan

12 Month Book Marketing Plan

by Sherrie Wilkolaski Original version of this article published in Ms. Wilkolaski’s monthly column “Author’s Guide to Publishing” in IFWTWA’s “Press Pass”.   The holidays are upon us and thoughts of sugarplums and holiday cocktails are much more fun to dream about than worrying about what you’ll be doing in the...
Book Clubs Are Alive and Well in New England

Book Clubs Are Alive and Well in New England

by Jack Heath Good news authors, I have found that local Book Clubs are thriving in New England.  At least that is good news to me since I am a new author and live in the region.  I am not sure if this is due to Oprah, Kindle, Nook, IPads...
Character Development

Character Development

by Maralyn D. Hill This article is an excerpt from the book that I co-authored with Brenda C. Hill, $uccess, Your Path to a Successful Book. When working with character development, our book is quite comprehensive. It was also published on The Big Blend Magazine Excerpt: $uccess, Your Path to a...
How to Market Your Book on Pinterest

How to Market Your Book on Pinterest

by Lindsee Huckabee I may be new to the publishing world, but if there’s one thing I’m an “old” pro at, it’s Pinterest.  At Infinity Publishing, we believe book marketing is the cornerstone to a book’s success and Pinterest is a great way to increase your book’s exposure to readers. ...
Reading, Writing and Self-Publishing

Reading, Writing and Self-Publishing

by Ratna Dalal We are living in incredibly interesting times. Back in 1990, while giving a talk as part of my thesis presentation at I.I.T. in Chicago, the audience was told by my adviser that I spoke very well. To this another adviser namely Prof. David Sharpe remarked,“Wait till you...
Make It Happen

Make It Happen

by John J. Hohn When I published my first novel Deadly Portfolio: A Killing in Hedge Funds, I thought that I could make the book happen—become a big seller, harvest scores of glowing reviews, and find the world had come knocking. Some of that has come true. The reviews have...
The Passion of Writing

The Passion of Writing

by D.L. Wilson During my “day job” in the fashion industry I was fortunate, or unfortunate, depending on how you look at it, to have traveled and worked in 32 countries. The unfortunate part was the countless hours I spent on airplanes or waiting in airports. What got me through...
Authors Tell Santa What You Really Want for Christmas…

Authors Tell Santa What You Really Want for Christmas…

by Sherrie Wilkolaski When my pen hit the paper this morning I was thinking about writing an article about the top 5 tips to drive holiday book sales and then found myself wondering down another path.  (That article I will write up next.)  I got to thinking about what every...
Fashion Can Kill You

Fashion Can Kill You

Author Morgan K. Wyatt gives us her perspective on fashion, providing a deeper understanding of the heroine in her new novel, Undercover Rebel.  How do you feel about fashion? by Morgan K. Wyatt That’s what I tend to think when I see women prancing around in shoes worthy of Lady...
Southern Belles Had it Rough

Southern Belles Had it Rough

by Morgan K. Wyatt When I was a young teen Levis 504 button fly jeans were the hip item, which meant I naturally had to have a pair. Those pants made a short trip to Goodwill after I wrestled with opening and closing the fly. Why did it have to...
Do You Have What it Takes to Be Published?

Do You Have What it Takes to Be Published?

by Amy Collins It is every writer’s dream to see his or her book in the front window of the local bookstore. It is fun to imagine tall, colorful stacks of your books surrounded by throngs of curious readers flipping through the pages while others rush to the cash register...
Former TV News Reporter Turned Author, Talks About Being on the Other Side

Former TV News Reporter Turned Author, Talks About Being on the Other Side

by Jack Heath As a former TV news reporter and current radio talk show host, I have a whole new appreciation for how much work authors go through to get their books out to the masses.  For years, I have been on the media side of things and the one...
7 Free Tools to Market Your Book on Amazon

7 Free Tools to Market Your Book on Amazon

by Sherrie Wilkolaski It’s hard to find a needle in a haystack, not to mention a diamond in the rough, but if you look hard enough, you’ll find that Amazon offers a menu of free marketing tools for authors to promote their books.  These are some real gems and the...
Publishing – The Good, the Great and the More Difficult

Publishing – The Good, the Great and the More Difficult

by Maralyn D. Hill Some of this column will be an excerpt from “$uccess, Your Path to a Successful Book,” by Maralyn D. Hill and Brenda C. Hill. This was originally published in The Big Blend Magazine. The publishing world can be overwhelming, but don’t let it deter you if your...
Sell More Books with Amazon’s Search Inside the Book Feature

Sell More Books with Amazon’s Search Inside the Book Feature

by Sherrie Wilkolaski If you’ve gone to Amazon to buy a book, you’re probably already aware that you can take a sneak peak, or “search inside the book” before you place an order.  Have you noticed that sometimes there isn’t a preview available?  If there isn’t a preview available, then...
Amazon Launches New Feature - Amazon Author Rank

Amazon Launches New Feature – Amazon Author Rank

by Sherrie Wilkolaski Amazon announced today a new feature for readers to follow their favorite authors, they call it “Amazon Author Rank” and it’s a list of the best-selling authors on Amazon.com.  The list is supposed to make it easier for readers to discover which authors are the top sellers...
A Childhood Dream Come True: My Journey to a Career in Publishing

A Childhood Dream Come True: My Journey to a Career in Publishing

by Lindsey Huckabee What did you want to be when you grew up?  A ballerina, an astronaut?  Maybe a vet or a NBA all-star.  I wanted to write “The Great American Novel” – or at least illustrate the book cover.  As a child, I was never without a book, a...
Your Book’s Journey

Your Book’s Journey

by Amy Collins It is every writer’s dream to see his or her book in the front window of the local bookstore. It is fun to imagine tall, colorful stacks of your books surrounded by throngs of curious readers flipping through the pages as others rush to the cash register....
May I Have the Name of The Book Buyer?

May I Have the Name of The Book Buyer?

by Amy Collins Today an author whom I do not know called and asked me for the names of my buyers so she could follow up on the presentations with new information. She is concerned that her publisher rep is not pitching her book “properly”.  There is a lot of new...
Sweet Potatoes (Part 6 of 6) A Point of Departure

Sweet Potatoes (Part 6 of 6) A Point of Departure

by Lee Anne McClymont “A Point of Departure.” Aptly named? I hope so!  Last week though the article was new, the title remained the same.  I hope that did not stop any you from reading the column and trying your hand at the exercise.  In writing today’s column, I re-read...
The Numbers of Sucess and The Numbers of Failure

The Numbers of Sucess and The Numbers of Failure

by Amy Collins When I started my business 6 years ago, I spent the first three months reaching out to over 800 publishers asking if they would like more information about my services. Each day, I sent out 10-15 well edited, nicely designed emails and/or snail mail packets describing how fabulous I...
Are Author Tours Worth It?

Are Author Tours Worth It?

by Nicole Riley I am often asked if author tours are successful.  We are very honest with the folks we have worked with on what a book signing might look like, yet there are still a number of authors who think there is going to be a line wrapping around...
Sweet Potatoes (Part 5 of 6) Fear as a Neutral Partner

Sweet Potatoes (Part 5 of 6) Fear as a Neutral Partner

by Lee Anne McClymont Welcome back to Sweet Potatoes.  As many of you know, over the past month we have been having a conversation about the relationship each one of us has built with the emotion fear. Through this series I offered some suggestions about how you can re-arrange your...
Sweet Potatoes (Part 4 of 6) Fear as a Neutral Partner

Sweet Potatoes (Part 4 of 6) Fear as a Neutral Partner

by Lee Anne McClymont Welcome back! Last week I asked you to frame your fear-filled experiences using very precise language.  Words help diffuse the negative emotions that highly charged, fear-filled events bring along with them, In today’s column I am going to ask you to approach fear as a neutral...
Children's Book Series Spark a Lifelong Love of Reading

Children’s Book Series Spark a Lifelong Love of Reading

Original article published on www.apricothill.com. by Lacey Reeces Solving mysteries one letter of the alphabet at a time, Ruth Rose Hathaway, Dink Duncan and Josh Pinto never cease to entertain in all 26 titles of the A to Z Mysteries by Ron Roy. Younger readers easily relate to the nine year...
Sweet Potatoes (Part 3 of 6) Decision Vision

Sweet Potatoes (Part 3 of 6) Decision Vision

by Lee Anne McClymont Welcome back. Last week’s article ended with your first assignment. I call that exercise: Running Away: Why Beginnings and Endings Look Alike.   With a little practice a pattern will emerge from your stories of fear-filled events and through this process your own personal fear playbook will...
Interview with Salem VI: Rebecca's Rising co-author John Thompson

Interview with Salem VI: Rebecca’s Rising co-author John Thompson

by Sherrie Wilkolaski This is the second article in a two part series. Yesterday I introduced the paranormal thriller, Salem VI: Rebecca’s Rising by authors Jack Heath and John Thompson.  We talked a bit about the history of the book and spent some time getting to know Jack Heath.  Today...
Salem VI: Rebecca's Rising Interview with co-author Jack Heath

Salem VI: Rebecca’s Rising Interview with co-author Jack Heath

by Sherrie Wilkolaski It’s with great pleasure that I introduce the hottest new paranormal thriller to hit the virtual bookshelves, Salem VI: Rebecca’s Rising, to my audience.  In this two  part series, we’ll get acquainted with co-authors Jack Heath and John Thompson.  Salem VI: Rebecca’s Rising is one of those...
The Power of the Author Interview

The Power of the Author Interview

by Sherrie Wilkolaski A marketing tool all authors need to utilize to market and promote their books is the author interview.  It’s quite simple to create and the investment of 30 minutes or less will go a long way to produce a tool that can be used time and again,...
Sweet Potatoes (Part 2 of 6) Saying “Know” to Fear

Sweet Potatoes (Part 2 of 6) Saying “Know” to Fear

by Lee Anne McClymont You may recall from the last article that our family moved into the Triangle in August 2005 from our home in Manhattan. Stable and happy we lived, worked and played in the city for over 16 years. Our roots reached deep into the Northeast, binding us...
Sweet Pototoes (Part 1 of 6)

Sweet Pototoes (Part 1 of 6)

by Lee Anne McClymont When we first moved into a corporate apartment in Chapel Hill in August 2005, I had packed only our summer clothes. Change was coming fast and, foolishly, the only extra item I packed from the city apartment were my daughter’s old school shoes. She loved these...
Successful Book Pitching (Part 2)

Successful Book Pitching (Part 2)

by Beth Kallman Werner Learn, Live and Breath these Tips for Simple, Savvy Book Selling In Part 1 of this article we discussed the first two points to successful book pitching: 1)   The four Ps of marketing, and 2)  The four keys to successful pitching In this second part of...
Finding Time to Write

Finding Time to Write

by Maralyn D. Hill Where do you find time to write? That is a question most writers ask themselves at one time or another or all of the time. I’ve taken more time management classes than I can count and always pick up a hint or two that I can...
Successful Book Pitching (Part 1)

Successful Book Pitching (Part 1)

by Beth Kallman Werner Learn, Live and Breath these Tips for Simple, Savvy book Selling Some people believe that selling is a natural talent; more about being liked than being trained with a skill. Truth be told, like most other things, pitching a book is a little bit of both...
How to Create an Amazon “So You'd Like to... Guide”

How to Create an Amazon “So You’d Like to… Guide”

by Sherrie Wilkolaski Uncovering new ways to use Amazon to market and sell books is a hobby of mine.  The Amazon “So You’d Like to…Guides” are an incredible find for an author looking to go the extra mile to market their book.  Yes, it’s the simple things in life that...
Authors Should Use Amazon’s Marketplace to Sell More Books

Authors Should Use Amazon’s Marketplace to Sell More Books

by Sherrie Wilkolaski How to sell more books is a question that authors are constantly asking themselves.  If you’re an author interested in another way to use Amazon help drive book sales, take a look at Amazon’s Marketplace. What is the Amazon Marketplace? Amazon’s Market place is a third-party online...
The Savvy Author Does Book Reviews

The Savvy Author Does Book Reviews

by Sherrie Wilkolaski Once upon a time an author published a book.  After the book had launched they patiently sat in their imaginary castle tower, waiting for the book reviews to start magically posting to Amazon and Goodreads.  As the weeks went by, no book reviews appeared and the author...
5 Tips to a Successful Book Launch

5 Tips to a Successful Book Launch

by Sherrie Wilkolaski The anticipation around launching a book for an author is like the night before Christmas, or the first day of school.  You’ve been working towards the big day, getting your book prepared for publication. After numerous edits, selecting a final cover design an author wonders will the...
5 Tips on How an Author Can Use Google Alerts to Sell More Books

5 Tips on How an Author Can Use Google Alerts to Sell More Books

by Sherrie Wilkolaski When people want to search from something online they immediately think of Google.com and they will probably say they are going to “Google” something rather than say they are going to “search” for it.  Google offers a variety of free tools that can help authors to position...
The Toils of Professional Book Editors

The Toils of Professional Book Editors

by Ellie Maas Davis “This is not a novel to be tossed aside lightly. It should be thrown with great force.” –Dorothy Parker It happened twice this past week. Once two weeks ago, before that it’d been at least six months. Like all things insidious, sad, and uncanny, they seem...
Getting Personal in the Increasingly Anonymous World of Publishing: Editors and Authors

Getting Personal in the Increasingly Anonymous World of Publishing: Editors and Authors

by Ellie Maas Davis Strangely, over the years, I’ve found I rather appreciate finding an author bio enclosed at the tail end of a manuscript I’m about to edit. An author photo, which long ago might frustrate me for poking a hole through the veil of anonymity, now brings me...
Indie Authors Watch Out: Readers Are Looking At the Quality of Self-published Books

Indie Authors Watch Out: Readers Are Looking At the Quality of Self-published Books

by Sherrie Wilkolaski Of the three browsers I regularly have open on my laptop, there are always at least 2-3 tabs dedicated to a page on Amazon, for one reason or another.  Perhaps I’m looking up an author’s reviews, checking in on the Amazon sales rank or want to see...
A Good Author Asks Questions

A Good Author Asks Questions

by Jacob Cleveland One of my favorite depictions of nature is Aesop’s fable about the scorpion and the frog. It is the ultimate tragedy, for both the frog (who denies his nature) and the scorpion (who does not). I love the implications, the subtle questioning, and as writers, that is...
Choosing an Editor

Choosing an Editor

by Ellie Maas Davis When it comes to finding an editor to help you with your book, make sure it’s someone who responds to what you’ve written and how you’ve written it. Make no mistake: no one likes to be edited. It can be an incredibly painful process. You’re basically...
A Junior Editor's Advice to the Novice Author

A Junior Editor’s Advice to the Novice Author

by John William Myers IV I am lucky enough to get paid for my hobby. As much as I’d like to say this is for my tennis or scuba diving skills, it is actually more fun than that. I love to edit. In high school and particularly in college I...
How to Create a Buzz About Your Book on Amazon

How to Create a Buzz About Your Book on Amazon

by Sherrie Wilkolaski Amazon is more than the world’s largest online bookstore, it is a hub for readers and shoppers to connect with each other, share reviews, tag products and provide lists of their favorite books to one another.  Scroll down to the bottom of any Amazon product page and...
Book Fairs Are the Independent Film Festivals of Publishing

Book Fairs Are the Independent Film Festivals of Publishing

By Sherrie Wilkolaski The Cannes Film Festival is world-renown to both the film industry and indie film buffs.  Held in Cannes, France every year since 1946, it is the most glamorous invitation-only, film festival one could hope to attend.  It is for film professionals and press only.  Film festivals are...
How to Read Your Nook in the Bathtub

How to Read Your Nook in the Bathtub

by Sherrie Wilkolaski The other day I was talking with a colleague let’s call her “Sally” and she told me that she decided to finally take the plunge into the world of electronic books and bought a Nook.  The funny part about this story is that she is in the...
Writers’ Block: The Symptoms and the Cure

Writers’ Block: The Symptoms and the Cure

By Karen Hodges Miller The other day I had a writing deadline. I wrote a lead. Deleted it. Wrote another. Deleted it. Played some solitaire. Checked my email. Wrote a third lead.  Deleted it. Got a snack. Wrote a fourth lead. I was suffering from that dread disease, Writer’s Block....
Shopping Around for the Right Publishing Fit

Shopping Around for the Right Publishing Fit

by J Lloyd Morgan When doing presentations at schools and other events, I’m often asked how hard it is to get published. It’s a fairly loaded question, to be sure. Though I’m fairly new to the publishing game, from what I have learned there are more options than ever for...
How to Use Facebook to Market Your Book

How to Use Facebook to Market Your Book

by Sherrie Wilkolaski Facebook continue to grow as the marketing platform of choice for just about everything – goods, services, and causes – so it’s an obvious place for authors to consider when you start marketing your book. To get the most out of your Facebook presence here are 4...
Interview with Sgt Major Crane author Wendy Cartmell

Interview with Sgt Major Crane author Wendy Cartmell

By John Warner This article was originally posted on indiebookspot.com Wendy Cartmell, author of the Sgt Major Crane thrillers, talks about her approach to writing and her plans for the future. Why do you write? Is it something you’ve always done, or always wanted to do? Or is it something...
Marketing and PR, Twin Requirements

Marketing and PR, Twin Requirements

by Maralyn Hill Publicity is to books what oxygen is to lungs. Without it, sales suffocate and die. –Kent Carroll Because marketing and public relations (PR) go hand and hand, I think of them as twins, they are almost the same.  You can do a lot of online marketing, but...
What’s Holding You Back?

What’s Holding You Back?

By Karen Hodges Miller The more I learn about writer’s block the more I understand that when a writer has more than the average problem with finding the right sentence or paragraph, there is usually some underlying fear that is preventing the person from writing. Oh yes, there are all...
Tips for Writing a Cookbook

Tips for Writing a Cookbook

by Maralyn D. Hill There are many reasons for writing a cookbook. Some are as easy as the desire to create a history of family recipes, while others wish to write a best seller. There are many questions you need to ask yourself, but knowing why you want to write...
Interview with Walking With Elephants Author Karen S Bell

Interview with Walking With Elephants Author Karen S Bell

Walking with Elephants author Karen S. Bell talks about her approach to writing and her plans for the future.
Did Ernest Hemingway record the world’s first ever book trailer?

Did Ernest Hemingway record the world’s first ever book trailer?

by John Warner Book trailers are all the rage these days, but a recording from the late 1950s suggests Ernest Hemingway might have been the first person to give the medium a try. The 9-minute audio recording was designed to promote his new book Across the River and Into the...
Develop a Plan to Sell Your Book

Develop a Plan to Sell Your Book

By Karen Hodges Miller It’s a great time to be an author. There are more ways to publish a book than ever before as well as more ways to find and connect with your readers. But the low cost and ease with which books can now be published has also...
Too Much Self Promotion?

Too Much Self Promotion?

by Alice Osborn I recently gave an online blogging class and on the evaluation form I was told “instructor (meaning me) used too much self promotion.” Too much? I thought back to what I did and yes, I did have a signature tag for my e-report on blogging and yes,...
Using Amazon Keyword Tags to Sell More Books

Using Amazon Keyword Tags to Sell More Books

by Sherrie Wilkolaski Over the weekend I was looking for a book on Amazon and I could not find what I was looking for.  I was searching for a newly released title, so I expected that the Amazon Search may not pull it right up at the top of my...
Authors Can Master Book Publicity…Look to the Caddy

Authors Can Master Book Publicity…Look to the Caddy

by Sherrie Wilkolaski Professional golfers rely on their golf caddies, like authors should rely on their book publicists.  You don’t have to be a fan of the sport to appreciate what goes into a great game of golf.  It is a mental game, blended with the same repetitive training that...
Amazon’s Listmania! Is an Incredible Marketing Tool for Authors

Amazon’s Listmania! Is an Incredible Marketing Tool for Authors

by Sherrie Wilkolaski Knowing the ins and outs of Amazon is a must for any author, whether they are self-publishing or have a traditional publishing house behind them.  Either which way, it boils down to the author still being responsible for their own book marketing and Amazon has one free...
Infinity Publishing and IFWTWA Award Open for Entries

Infinity Publishing and IFWTWA Award Open for Entries

The Infinity Publishing – IFWTWA Award is a writing competition launched in first quarter 2012 for IFWTWA members only. This award program is made possible by the generous sponsorship of Infinity Publishing ( www.infinitypublishing.com). The purpose of the  Infinity Publishing – IFWTWA Award is twofold: to recognize talent and achievements...
10 Tips to Finish Your Book!

10 Tips to Finish Your Book!

By Karen Hodges Miller A recent survey showed over 80% of Americans would like to write a book – but most never will. In fact, in my experience, of that 80% who WANT to write a book, only about ten percent will ever start – and only about one percent...
Chili Peppers and the Self-Publishing Choice

Chili Peppers and the Self-Publishing Choice

by Michael Hultquist I used to have a bias against self-publishing. Early on I bought into the idea that a work was no good unless it was published in what used to be the “traditional” manner, through a publishing house with editors, designers, marketing teams and a distribution network. The...
Local Adirondack Authors Marketing Their Books to Travelers

Local Adirondack Authors Marketing Their Books to Travelers

By Sherrie Wilkolaski Recently, I was traveling in the Adirondack Mountains and found myself at the historic Fort Edward Train Station.  It was built in 1900 and is home to a charming little gift shop for Amtrak passengers to peruse while waiting for their next train.  My train was running...
Tips for Authors to Reach Book Club Audiences

Tips for Authors to Reach Book Club Audiences

By Sherrie Wilkolaski Connecting with new groups of readers is like an explorer discovering a new land.  If Lewis and Clark were self-publishing today, I am sure they would leave no stone unturned in the search for a wider audience.  So how can you venture into uncharted waters?  Why not...
Tips on How NOT to Nag Book Reviewers

Tips on How NOT to Nag Book Reviewers

By Sherrie Wilkolaski It has come to my attention, on more than one occasion that authors like to nag potential book reviewers during the book review process.  My advice.  Please stop doing this;  it is only going to hurt your potential for getting a review in the first place.  You...
3 Tips to Writing a Better Children’s Book

3 Tips to Writing a Better Children’s Book

by Sherrie Wilkolaski Are you a children’s book author?  Today is your lucky day.  I’m going to give you a few tips on how to write a better children’s book.  Having worked with many children’s book authors throughout my career, I’ve seen it all; authors with traditional publishers, agents, successful...
Top 10 Reasons to Use a Ghostwriter

Top 10 Reasons to Use a Ghostwriter

by Ellie Maas Davis Ghostwriting is a very common practice with busy professionals, celebrities and speakers.  If you knew how many bestselling books were actually ghostwritten, it might surprise you.  If you’re considering publishing and just don’t have the time to write and still want to have the book written...
Blogging is a Romantic Goldmine

Blogging is a Romantic Goldmine

by Sherrie Wilkolaski I think I have a little crush on blogging.  Actually I believe it is a serious crush. My new passion. I’ve fallen in love with writing again, after having been absent from it for such a long time.  A (broadcast) journalist by design, courtesy of Buffalo State College...
The Seasonality of Book Marketing

The Seasonality of Book Marketing

Have you ever considered what the marketing season is for your book, or if you even have one? Many authors don’t look beyond the first chapter and consider when to maximize their marketing. Your book may sell better during certain times of the year vs. others.
What It Means to Have Style

What It Means to Have Style

When it comes to an author’s writing, style can only mean one of two things—one can be learned; the other, which is far more elusive, must be honed.
The Mitt Romney of eBooks

The Mitt Romney of eBooks

I’m the Mitt Romney of e-books. I embrace and celebrate or detract and undermine e-book platforms depending on who’s around. It’s situational. When I can’t find the cord to my Kindle, I long for the days of paperback...
Books Are for Writing

Books Are for Writing

The key to good writing is good reading. I love to write, but I find it impossible to exist without something to read. I also make it a point not to trust any writer who admits they don’t read. If you write, you should be an avid reader
Write Every Day (Even If It’s Fifteen Minutes)

Write Every Day (Even If It’s Fifteen Minutes)

Becoming a writer is about routine and commitment, commitment and routine. No matter what the genre, a writer must have discipline, so don’t let a single day go by without writing. It’s the same as being an athlete, it takes daily practice—it’s work—if you want to be good.
Book Signing Checklist for Authors

Book Signing Checklist for Authors

Launching a new book is exciting and it is the ideal time to do book signings. Authors can do a book signing at just about any time and probably for the life their book, as long as it makes sense. Here is a quick checklist of items to...
Book Cover Design - The Fundamentals Part 1

Book Cover Design – The Fundamentals Part 1

Let’s face it, the cover is the most important piece of marketing your book has. A snap judgment is all that stands between your book and the customer, and the cover art is what will entice a customer to close that gap. Over the course of the next few months,...
Making it BIG as an eBook Author

Making it BIG as an eBook Author

If you’re an author who also an eBook consumer, I ask you…are you publishing electronically? If you haven’t yet taken the plunge to convert your print edition to an eBook, let today be the day you expand your reach and increase your audience base...
Blogging Tips for Fiction Authors

Blogging Tips for Fiction Authors

For all of your fiction authors out there, here are some blogging tips you can use as a guide to make the most of your blog...
Welcome to the Art of Publishing!

Welcome to the Art of Publishing!

Welcome to the Art of Publishing! My take on the publishing revolution. Yes, I believe the publishing world is in the midst of one of the biggest transitions in history. Traditional publishing dinosaurs must adapt to the New World. Where self-publishing is no longer a vanity, faux pas, it is...
Latest entries
Developing Your Author Platform

Developing Your Author Platform

Originally published on opendoorpublications.com by Sonja Hegman Your author platform is the single most important thing you can create for yourself. And I’m not kidding when I write this: You must start promoting at least a year ahead of your book’s release. This might sound ridiculous, but starting the buzz early will give you a...
A Perfect How-To Guide For Real Smart, Foodie Moms

A Perfect How-To Guide For Real Smart, Foodie Moms

Author Lisa Barrangou’s “RealSmart Baby Food” Released As An eBook In Time For Mother’s Day RALEIGH, NORTH CAROLINA – As a food scientist who previously worked for three different Fortune 500 food companies, Lisa Barrangou knows first-hand what processed food truly is. When she had her first child, she knew that homemade baby food, made...
Having a Difficult Time Writing a Book Blurb? You're Not Alone.

Having a Difficult Time Writing a Book Blurb? You’re Not Alone.

Originally published on angelascottauthor.com by Angela Scott Here you are. You’ve just completed your mega manuscript and now it’s all come down to this: the writing of the book blurb. This is perhaps the BIGGEST selling factor your book will ever have. It’s the part that lets readers know what your mega manuscript is all...
10 Easy Tips for Improving Your Author Website

10 Easy Tips for Improving Your Author Website

by Gillian Nicol Your author website is one of the best ways to showcase your books and promote your growing brand. It is also a key way to connect with your readers and fans. Keeping this type of technology up to date with the latest marketing tactics will make your website a powerful tool. Follow...
Paper Is Not Dead!

Paper Is Not Dead!

by Gillian Nicol My dad passed along this video to me through e-mail and I thought it was quite clever. Being an up and comer in the publishing industry it also got me thinking about the digital industry’s affect on books and authors. The question remains…is paper dead? In my opinion and from what we...
Gordon Ramsay Will You Edit My Book?

Gordon Ramsay Will You Edit My Book?

by Sherrie Wilkolaski Radio Interview on Big Blend Magazine It’s official, I’m a workaholic. With that being said, you can imagine that I don’t have, or should I say, I don’t make much time to indulge in things like watching TV. With my busy work schedule, it isn’t at the top of my “to do”...
Debut Author’s Survival Guide

Debut Author’s Survival Guide

by D.L Wilson As a debut author I found the promotion of my novel to be as daunting as the actual writing process.  If debut authors want to win readers and influence those other than friends and family to buy their book, they have to step up to the plate and become marketing gurus.  That...
Leaps of Faith

Leaps of Faith

Originally published on www.writerschatstew.com by Sonja Hegman Publishing a book is terrifying. With memoir, one worries what their loved ones will think of them. With career/business books, one worries that people will call them a quack, a hack, a dumbass. With fiction, well, there’s a lot with fiction. You get the point. This week’s topic...
Sonja Hegman Author Interview

Sonja Hegman Author Interview

Sonja Hegman was born and raised in what she lovingly calls “Minnesconsin.” A graduate of the University of St. Thomas in St. Paul, Minnesota, she received a Bachelor of Arts in journalism with a minor in psychology in 2001. After the newspaper world all but imploded, she started Hegman Editorial, a consulting company focused on...
Think Outside the Book

Think Outside the Book

by Sherrie Wilkolaski The publishing industry is in fire.  From new publishing and distribution technology, to apps and widgets to market your book.  In the past, a book was a book.  Cover, pages, ink and the imagination of the author all bundled together to create piece of history.  Stored on a shelf, or a resting...
For the Love of Writing

For the Love of Writing

by Sherrie Wilkolaski Where would romance be without the written word?  Or is it the other way around?  If you think about it, love is what drives so many authors to write.  Whether it is the love for another person, or being passionate about a particular subject, love is most seemingly, on one level or...
A Valentine for Your Readers

A Valentine for Your Readers

by Gillian Nicol Nothing says reader appreciation like a good old-fashioned giveaway. Pairing a book giveaway offer with a holiday like Valentine’s Day is a sure way to attract attention and assure your readers that you care about them. Giveaways are a great way to engage readers while expanding your fan base to those who...